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Here's a riddle: If a campaign launches and no marketer can measure it—was it successful? 🤷‍♀️ In this edition, we've got tips for developing campaigns that are easily measured and tracked. And not just at the end of your campaign—but in real-time, so you can adjust your tactics based on live data.

/uploads/article_1_desktop_2_x-b83df9452b83922496c13af48b38645e.jpg /uploads/article_1_mobile_2_x-98dccb81778edc17e9774cbdd605da52.jpg Determine Your ROI Attribution Model https://blog.briefmedia.com/3-common-roi-attribution-models/ {{marketingbrief::article_1_vanity_url}} {{marketingbrief::article_1_subhead}}

Before you start tracking campaign metrics, you'll want to decide on a model for ROI attribution—first-touch, last-touch, or multi-touch. This article will help you decide which is right for you.

Read More Take a Deep Dive Into Cost Per Lead (CPL) {{marketingbrief::callout_box_subhead}}

You can't talk about lead generation metrics without talking about CPL. It's the one metric that allows you to do an apples-to-apples comparison of paid media tactics. Here's a detailed guide on how to calculate CPL.

Need more help? Contact our team to see if a CPL campaign is right for you.

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The key to real-time campaign analytics is an organized CRM. Use these tips to develop your next campaign with the transparency you need for live lead and sales data tracking.

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Need help creating your next data-driven lead generation campaign? {br} Contact us to learn more about our lead generation programs.

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Get tips to help you understand your campaign ROI.

Get tips to help you understand your campaign ROI.