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Are you trying to be everything to everyone instead of focusing on "your people"? In this audience edition of the Marketing Brief we're uncovering ways to narrow your focus and improve your campaign performance.

/uploads/article_1_desktop_2_x-cbf0098195b42cfb53787c37a3152eb8.jpg /uploads/article_1_mobile_2_x-582b666208d805083633ca9fda3c76b9.jpg The Who, What, Where, and When of Audience Segmentation https://blog.briefmedia.com/the-who-what-where-and-when-of-audience-segmentation/ {{marketingbrief::article_1_vanity_url}} {{marketingbrief::article_1_subhead}}

Dig into the essentials of audience segmentation, including channel choices, the questions to ask when defining an audience, and strategic ways to approach segmentation.

Read More [Case Study] The Right Audience + The Right Topic = Incredible Engagement {{marketingbrief::callout_box_subhead}}

Have we got a case for you! See how one company targeted an audience of US-based veterinarians with a topic-focused newsletter and saw some very big numbers in return. 45.5% open rates and 14.6% CTR to be exact!

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Learn the 3 common ways to identify and build targeted prospect lists that really convert.

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Ready to find your perfect audience? {br}Contact us for a brainstorming session.

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We're diving into the who, what, where, and when of audience segmentation.

We're diving into the who, what, where, and when of audience segmentation.