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September 2, 2022

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Advertiser/client audience

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Brief Media

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[Blog] 🤔 When Less is Actually More...

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Know when to hold back on the mass email and take a targeted approach.

Veterinary Marketing Brief September 2, 2022

We've all heard the adage "less is more." Obviously they weren't talking about coffee, puppies...or leads. But when it comes to marketing communications, sometimes less really can be more. Let's dive in!

When is sending less the better option?

When it comes to email marketing, should you cast a broad net? Or employ a targeted approach? We explore the 3 critical questions to ask (and answer) before tackling your next email campaign.

→ Read More →

[Webinar] Get More From Your Existing Content

Join our panel of veterinary marketers for a lead generation deep dive on Thursday, September 15th at 12:00 PM CDT! We're discussing the COPE methodology, the role of marketing automation in your lead generation process, and more.

Register Now

Use Cost Per Lead to Guide the Way

Evaluate your cost per lead and find targeted communication approaches that really deliver a bang for your buck. Get CPL benchmarks by media channel and a step-by-step guide to calculating your own.

→ Read More →

Let's nail down your own "less is more" approach to email marketing.
Contact us for a brainstorming session.

Thanks for reading!

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   Know when to hold back on the mass email and take a targeted approach. 
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                       <td align="center" valign="top" class="px40 fs11-webkit lh12-webkit" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;border-collapse: collapse; height: 20px; padding: 20px 20px 14px 20px; font-size: 12px; mso-line-height-rule:exactly; line-height:16px; background: #17285E; letter-spacing: .05em;"> <span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; margin:0; font-weight: bold; text-transform: uppercase;">Veterinary Marketing Brief <span class="show" style="display: none; line-height: 1px"><br></span><span class="hide">  |  </span>September  2, 2022</span>
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<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #69758C; margin: 0; font-weight:normal;margin:0;" class="wysiwyg"><p>We've all heard the adage "less is more." Obviously they weren't talking about coffee, puppies...or leads. But when it comes to marketing communications, sometimes less really can be more. Let's dive in!</p></span></td></tr>

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                                       <td align="left" style="padding: 30px 30px 0px; font-size: 16px; mso-line-height-rule:exactly; line-height:19px;"> <span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #17285E; margin: 0; font-weight:bold;margin:0;"><a href="https://blog.briefmedia.com/email-quantity-vs-quality/" style="color: #17285E; text-decoration: none;">When is sending less the better option?</a><br></span> </td>
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<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #69758C; margin: 0; font-weight:normal; margin:0;" class="wysiwyg"><p>When it comes to email marketing, should you cast a broad net? Or employ a targeted approach? We explore the 3 critical questions to ask (and answer) before tackling your next email campaign.</p></span></td></tr>
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                                                                  <a href="https://blog.briefmedia.com/email-quantity-vs-quality/" target="_blank" style="mso-line-height-rule:exactly; line-height:1.2; font-size: 11px; font-weight:bold; text-transform: uppercase; font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; text-decoration: none; text-decoration: none; padding: 16px 20px; border: 1px solid #17285E; display: inline-block; letter-spacing: .05em;">
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                                       <td align="left" style="padding: 0 0 20px; font-size: 16px; mso-line-height-rule:exactly; line-height:19px;"> <span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; margin: 0; font-weight:bold;margin:0;">[Webinar] Get More From Your Existing Content<br></span> </td>
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<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; margin: 0; font-weight:normal; margin:0;" class="wysiwyg"><p><a href="https://event.on24.com/wcc/r/3850431/D8FA57BB8593521AB00770BA8F96A959" rel="noopener noreferrer" target="_blank" style="color: rgb(255, 255, 254); text-decoration: underline;">Join our panel of veterinary marketers for a lead generation deep dive on Thursday, September 15th at 12:00 PM CDT</a>! We're discussing the COPE methodology, the role of marketing automation in your lead generation process, and more.</p></span></td></tr><tr><td align="left" style="padding: 0; font-size: 14px; mso-line-height-rule:exactly;line-height:19px;text-align: left; padding-top: 0;">
<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; margin: 0; font-weight:normal; margin:0;" class="wysiwyg"><p><a href="https://event.on24.com/wcc/r/3850431/D8FA57BB8593521AB00770BA8F96A959" rel="noopener noreferrer" target="_blank" style="color: rgb(255, 255, 254); text-decoration: underline;"><strong>Register Now</strong></a></p></span></td></tr>
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                                       <td align="left" style="padding: 30px 30px 0px; font-size: 16px; mso-line-height-rule:exactly; line-height:19px;"> <span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #17285E; margin: 0; font-weight:bold;margin:0;"><a href="https://blog.briefmedia.com/whats-a-good-cost-per-lead/" style="color: #17285E; text-decoration: none;">Use Cost Per Lead to Guide the Way</a><br></span> </td>
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<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #69758C; margin: 0; font-weight:normal; margin:0;" class="wysiwyg"><p>Evaluate your cost per lead and find targeted communication approaches that really deliver a bang for your buck. Get CPL benchmarks by media channel and a step-by-step guide to calculating your own.</p></span></td></tr>
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                                                                  <a href="https://blog.briefmedia.com/whats-a-good-cost-per-lead/" target="_blank" style="mso-line-height-rule:exactly; line-height:1.2; font-size: 11px; font-weight:bold; text-transform: uppercase; font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; text-decoration: none; text-decoration: none; padding: 16px 20px; border: 1px solid #17285E; display: inline-block; letter-spacing: .05em;">
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<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; margin: 0; font-weight:bold;margin:0;" class="wysiwyg"><p>Let's nail down your own "less is more" approach to email marketing.  <span class="hide"><br></span><a href="https://info.brief.vet/2022-media#connect" rel="noopener noreferrer" target="_blank" style="color: rgb(255, 255, 254); text-decoration: underline;">Contact us for a brainstorming session</a>.</p></span></td></tr><tr><td align="center" class="px40" style="padding: 50px 75px 50px; font-size: 18px; mso-line-height-rule:exactly; line-height:22px; background: #17285E; padding-top: 0;">
<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; margin: 0; font-weight:bold;margin:0;" class="wysiwyg"><p>Thanks for&nbsp;reading!</p></span></td></tr>
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