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This week we're getting back to the basics. Want to build solid campaigns? We dig beneath the creative and tactical execution to get to the foundation of campaigns that rock. First level: Refresh first-party data and propel your pipeline. Next level: Pick a part of the funnel and focus in on activation.

/uploads/article_1_desktop_2_x-11ef945e2989c77a6d6e8ce7121412fa.jpg /uploads/article_1_mobile_2_x-1f1dad4cc9f30b3b26f45f5453aa281f.jpg Does First-Party Data Matter? https://blog.briefmedia.com/what-is-first-party-data/ {{marketingbrief::article_1_vanity_url}} {{marketingbrief::article_1_subhead}}

Your campaign results are only as good as the quality of the audience you reach. See why first-party data is important and how to collect your own!

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In a recent veterinary marketer survey more than 78% of respondents said they are focused on database initiatives. Leverage first-party data to achieve your database goals.

Contact us to create a first-party data collection strategy.

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It's campaign time—but what stage of the sales funnel are you targeting? Use this guide to structure your campaign to activate the funnel—right where you want it.

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Ready to start building? {br}Contact us for a brainstorm session!

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The key to campaigns that rock? A solid foundation.

The key to campaigns that rock? A solid foundation.