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Is guessing what prospects want costing you time and money? This week we've got two ways to end the guessing game and deliver messaging that lands with your audience—every time.

/uploads/article_1_desktop-beb5342227705de974e2e8f45632e2b1.jpg /uploads/article_1_mobile-09da05affe1c433f10bc846e3c065ef8.jpg ✅ The Role of the Poll https://blog.briefmedia.com/stop-guessing-and-start-giving-prospects-what-they-want/ {{marketingbrief::article_1_vanity_url}} {{marketingbrief::article_1_subhead}}

There are two ways to find out what prospects want: The long way (sleuthing it out based on behavior) or the direct way—just asking them! Learn how to use polls to meet your campaign needs, whether you need quick preferences or deep insights.

Read More Survey Pro Tip {{marketingbrief::callout_box_subhead}}

In a recent survey of veterinary industry marketers 58% of respondents said that job title was the most important datapoint for database segmentation. Make sure you're asking for job titles on surveys and any inbound web forms.

Got marketing opinions to share? Fill out our survey for a chance to win a $100 gift card.

/uploads/article_2_desktop-819ec79bcfcc1279875002b272f3466b.jpg /uploads/article_2_mobile-c9ebdc21679bec07bdd59904d28eea6c.jpg 🔎 Gather Insights From Engagement https://blog.briefmedia.com/boost-your-marketing-with-behavioral-targeting/ {{marketingbrief::article_2_vanity_url}} {{marketingbrief::article_2_subhead}}

Do as I say not as I do— except when you're doing behavioral targeting. Let's talk about how to glean hidden insights from what prospects actually do.

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Tired of guessing what prospects want? Ditch the guessing game with a data-driven approach.

Tired of guessing what prospects want? Ditch the guessing game with a data-driven approach.