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[Blog] The Ultimate Guide to Cost Per Lead

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Two posts, one big marketing metric. Get resources and tools for finding your true CPL.

https://sales.briefmedia.com/uploads/resized/hero_01-6c01ca7e19ba23d865aff10b19e9b0f7.jpg https://blog.briefmedia.com/ Welcome to the Veterinary Marketing Brief

If maximum value is a guiding factor in your marketing journey, consider cost per lead your North Star. As a metric, nothing beats cost per lead in determining the true bottom line of acquiring a lead.

First, let's go through the CPL formulas so you can make your own informed evaluations. Then let's use the CPL for campaign benchmarking (and yes... there's math).

https://sales.briefmedia.com/uploads/resized/210018_sales_support_marketing_brief_media_template_image_template_v1_0_article_1_desktop-52006f4ea4624729dd481f9f0a472c94.png https://sales.briefmedia.com/uploads/resized/210018_sales_support_marketing_brief_media_template_image_template_v1_0_article_1_mobile-6306a1dbdfb08ed1efaecdbea376f493.png Let Cost Per Lead Be Your Guide https://blog.briefmedia.com/let-cost-per-lead-be-your-guide/

Some media channels look reasonably priced but when all is said and done, they actually aren't. Others look pricey but reach more eyes and deliver more leads, making the price not so steep after all. The truth is you can't know the success of a channel until you know the cost per lead (CPL). Use this guide to calculate your CPL and create the best media mix for your campaign.

Read More Average CPL for B2B Marketing Channels in 2021 Did you know...

A B2B study revealed that the most expensive leads come from trade shows and events with an average cost of $811 per lead. On the other hand, webinars were found to produce leads for substantially less, with an average cost of $72 per lead.

Interested in more veterinary industry CPL data? Contact our team. We've got a lot to share!

https://sales.briefmedia.com/uploads/resized/210018_sales_support_marketing_brief_media_template_image_template_v1_0_article_2_desktop-8480e1662ba8820c0c8f05b30e405f10.png https://sales.briefmedia.com/uploads/resized/210018_sales_support_marketing_brief_media_template_image_template_v1_0_article_2_mobile-c48abe7d96aa4dcfe5cf09cd6e214229.png What's a Good CPL? https://blog.briefmedia.com/what's-a-good-cost-per-lead?/

Sharpen your pencil and set your calculator to... um, calculate. It's time to harness our cost per lead knowledge (and formulas) and work through real-world budgeting scenarios!

Looking for a new direction for Q1?
Let's work on it together. Thanks for reading!

Veterinary Marketing Brief February 19, 2021

Welcome to the Veterinary Marketing Brief

First, let's go through the CPL formulas so you can make your own informed evaluations. Then let's use the CPL for campaign benchmarking (and yes... there's math).

Let Cost Per Lead Be Your Guide

→ Read More →

Average CPL for B2B Marketing Channels in 2021

Did you know...

What's a Good CPL?

Sharpen your pencil and set your calculator to... um, calculate. It's time to harness our cost per lead knowledge (and formulas) and work through real-world budgeting scenarios!

→ Read More →

Looking for a new direction for Q1?
Let's work on it together. Thanks for reading!

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   Two posts, one big marketing metric. Get resources and tools for finding your true CPL.
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<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #69758C; margin: 0; font-weight:normal;margin:0;" class="wysiwyg"><p>If maximum value is a guiding factor in your marketing journey, consider cost per lead your North Star. As a metric, nothing beats cost per lead in determining the true bottom line of acquiring a lead.</p></span></td></tr><tr><td align="left" class="px40" style="padding: 50px 80px 50px; font-size: 15px; mso-line-height-rule:exactly; line-height:22px; background-color:#F3F4F7; padding-top: 0;">
<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #69758C; margin: 0; font-weight:normal;margin:0;" class="wysiwyg"><p>First, let's go through the CPL formulas so you can make your own informed evaluations. Then let's use the CPL for campaign benchmarking (and yes... there's math).</p></span></td></tr>

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                                       <td align="left" style="padding: 30px 30px 0px; font-size: 16px; mso-line-height-rule:exactly; line-height:19px;"> <span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #17285E; margin: 0; font-weight:bold;margin:0;"><a href="https://blog.briefmedia.com/let-cost-per-lead-be-your-guide/" style="color: #17285E; text-decoration: none;">Let Cost Per Lead Be Your Guide</a><br></span> </td>
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                                          <span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #17285E; margin: 0; font-weight:bold; margin:0;">&nbsp;
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<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #69758C; margin: 0; font-weight:normal; margin:0;" class="wysiwyg"><p>Some media channels <em>look</em> reasonably priced but when all is said and done, they actually aren't. Others look pricey but reach more eyes and deliver more leads, making the price not so steep after all. The truth is you can't know the success of a channel until you know the cost per lead (CPL). Use this guide to calculate your CPL and create the best media mix for your campaign.</p></span></td></tr>
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                                                                  <a href="https://blog.briefmedia.com/let-cost-per-lead-be-your-guide/" target="_blank" style="mso-line-height-rule:exactly; line-height:1.2; font-size: 11px; font-weight:bold; text-transform: uppercase; font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; text-decoration: none; text-decoration: none; padding: 16px 20px; border: 1px solid #17285E; display: inline-block; letter-spacing: .05em;">
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                                       <td align="left" style="padding: 0 0 20px; font-size: 16px; mso-line-height-rule:exactly; line-height:19px;"> <span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; margin: 0; font-weight:bold;margin:0;">Average CPL for B2B Marketing Channels in 2021<br></span> </td>
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                                       <td align="left" style="padding: 0 0 10px; font-size: 14px; mso-line-height-rule:exactly; line-height:19px;"> <span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #bcbcbc; margin: 0; font-weight:bold;margin:0;">Did you know...</span> </td>
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<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; margin: 0; font-weight:normal; margin:0;" class="wysiwyg"><p>A <a href="https://blog.visitorqueue.com/average-cost-per-lead-cpl-for-different-b2b-marketing-channels-in-2021/" rel="noopener noreferrer" target="_blank" style="color: rgb(255, 255, 254); text-decoration: underline;">B2B study revealed</a> that the most expensive leads come from trade shows and events with an average cost of $811 per lead. On the other hand, webinars were found to produce leads for substantially less, with an average cost of $72 per lead. <br><br>Interested in more veterinary industry CPL data? <a href="http://briefmedia.brief.vet/#contact-anchor" rel="noopener noreferrer" target="_blank" style="color: rgb(255, 255, 254); text-decoration: underline;">Contact our team. We've got a lot to share!</a></p></span></td></tr>
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                                       <td align="left" style="padding: 30px 30px 0px; font-size: 16px; mso-line-height-rule:exactly; line-height:19px;"> <span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #17285E; margin: 0; font-weight:bold;margin:0;"><a href="https://blog.briefmedia.com/what's-a-good-cost-per-lead?/" style="color: #17285E; text-decoration: none;">What's a Good CPL? </a><br></span> </td>
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                                          <span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #17285E; margin: 0; font-weight:bold; margin:0;">&nbsp;
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<span style="font-family: 'Montserrat', Helvetica, sans-serif; color: #69758C; margin: 0; font-weight:normal; margin:0;" class="wysiwyg"><p>Sharpen your pencil and set your calculator to... um, calculate. It's time to harness our cost per lead knowledge (and formulas) and work through real-world budgeting scenarios!</p></span></td></tr>
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                                                                  <a href="https://blog.briefmedia.com/what's-a-good-cost-per-lead?/" target="_blank" style="mso-line-height-rule:exactly; line-height:1.2; font-size: 11px; font-weight:bold; text-transform: uppercase; font-family: 'Montserrat', Helvetica, sans-serif; color: #fffffe; text-decoration: none; text-decoration: none; padding: 16px 20px; border: 1px solid #17285E; display: inline-block; letter-spacing: .05em;">
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