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Before you sign off for your well-deserved Thanksgiving break, put on your stretchy pants and dive into this smorgasbord of conference planning resources. From planning your presence to driving booth traffic and following up with leads, this edition of the Marketing Brief has it all. Let's dig in! 🍽️

/uploads/article_1_desktop_2_x-c029e600c12c53cebd7f7a02217d8c36.jpg /uploads/article_1_mobile_2_x-e3872f3268614a069b6ed05f9e8ed2ed.jpg Step 1: 6 Steps to Prep for Tradeshow Season https://vetmedux.com/industry-insights/6-steps-to-ace-your-veterinary-tradeshow-season-preparation/ {{marketingbrief::article_1_vanity_url}} {{marketingbrief::article_1_subhead}}

Start with our 6-step planning process. If you're planning a product launch or traffic-driving booth promotion, step #2 is a must-read.

Read More Keep the Conference Momentum Going {{marketingbrief::callout_box_subhead}}

Are you getting the most out of your tradeshow content? Most marketing teams spend a lot of effort developing videos, infographics, brochures, and educational materials to support conference campaigns, but what happens when the show is over? Check out this blog for ideas to extend the life of your conference content.

Bonus: Contact the VetMedux team to discuss ways to repackage and promote your conference content to keep the leads rolling in.

/uploads/article_2_desktop_2_x-6a0632811b9bf8b842283f14c51c7d6f.jpg /uploads/article_2_mobile_2_x-e7c4f06e3bc72f806075779e9c15bc2f.jpg Step 2: Lead Generation https://vetmedux.com/industry-insights/conference-lead-generation-best-practices/ {{marketingbrief::article_2_vanity_url}} {{marketingbrief::article_2_subhead}}

The "build it and they will come" concept does NOT apply to tradeshow exhibits. Use this list of lead generation best practices to increase booth traffic, buzz, and of course, leads.

Read More /uploads/article_3_desktop_2_x-eda2650366e667163400bbd5129beeb4.jpg /uploads/article_3_mobile_2_x-11572dcaeb90d50033a7ce2af710d2cd.jpg Step 3: Follow Up Strategies https://vetmedux.com/industry-insights/8-tips-for-following-up-with-veterinary-conference-leads/ {{marketingbrief::article_3_vanity_url}} {{marketingbrief::article_3_subhead}}

Good conference lead follow-up can be the difference between a high-ROI tradeshow and a dud. Use these 8 tips to make sure no leads get left behind after the dust settles from VMX and WVC.

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Ready to hit the conference circuit?

Contact us to brainstorm!

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Use these tips to prep and perform at your Q1 conferences.

Use these tips to prep and perform at your Q1 conferences.