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The holidays are just around the corner. Before you head off to cozy up by the fire with family, furry friends, and festive treats, make sure you're using the opportunity to reconnect with your prospects and customers. We've got tips to help you take a thoughtful approach to your holiday communications.

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This article from HubSpot reviews 11 holiday email templates to help your brand stay top of mind during this busy time of year. One of our favorite formats from the article is the "look back on the year," especially for your New Year communications!

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When you're planning your holiday communications, make sure you consider audience segmentation. Your customers should receive a different message from your prospects, and—depending on the ideal customer profiles of your prospects—there may be nuances in the way you write gratitude emails to technicians vs. veterinarians vs. practice managers. Get a refresher on audience segmentation here.

Contact the VetMedux team to get broader reach for your holiday marketing campaigns.

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Holiday campaigns and social media go together like cinnamon and apple cider. Make sure you include a paid and organic social media strategy. Consider retargeting website visitors and social engagers with ads to drive seasonal brand engagement.

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Re-engage your audience with these holiday communication tips.

Re-engage your audience with these holiday communication tips.