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It's that time of year! Time to take a step back and look at the big picture as you craft your 2025 plans. This means it's the perfect time to assess your full-funnel marketing strategy. This week, we've got everything you need to do just that.

/uploads/article_1_desktop_2_x-dd3bcad88d1f4b05e6304e9d77e17369.jpg /uploads/article_1_mobile_2_x-97a2b40ca2b2c63d80fe60c465e43340.jpg Building a Full Funnel Marketing Strategy 101 https://vetmedux.com/industry-insights/building-full-funnel-b2b-veterinary-marketing-strategy-101/ {{marketingbrief::article_1_vanity_url}} {{marketingbrief::article_1_subhead}}

It's easy to get singularly focused on top-of-funnel leads. However, addressing the full customer experience, from awareness to advocacy, can improve conversion rates and referrals, thus reducing the volume of leads you need at the top of the funnel. Get tips to improve your full funnel strategy.

Read More Don't Forget to Audit Your KPIs {{marketingbrief::callout_box_subhead}}

As part of your top-to-bottom funnel marketing strategy, make sure you include an audit of your KPIs. In a cookie-less world, the way we measure marketing success has changed drastically.

If you need a hand executing your 2025 strategic plans, give us a shout! The VetMedux team is here to help.

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Before you begin your full funnel planning, map your buyer's journey to make sure you are developing the right content for each stage of their purchase process.

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Ready to craft your full-funnel marketing strategy?

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Explore ways to address the full marketing funnel from awareness to advocacy.

Explore ways to address the full marketing funnel from awareness to advocacy.