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Sometimes more is better, like more chips and salsa or puppy snuggles! But sometimes more is just more, like when your marketing is trying to do too much for too many. Review the power of niche marketing, and see how you can reach a smaller target audience with a more specific message.

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Mass emails have their place, but so do narrowly targeted messages sent at the perfect time. Use these 11 behavioral triggers to send timely messages to prospects that keep the conversation going and encourage their buying journey.

Read More Buying Lists for a Bigger Database? {{marketingbrief::callout_box_subhead}}

Database growth is a priority for many B2B veterinary marketers. But before you buy, know the potential downside of purchasing email lists. When you add unengaged contacts to your database, you could be inflating you email marketing costs and negatively impacting your open and click metrics.

Contact the VetMedux team to learn about lead generation programs that will feed your database a healthy list of engaged veterinary professionals.

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Cost per lead (CPL) benchmarks vary by industry and channel. See how you can use your cost per lead (CPL) data for an apples-to-apples performance comparison.

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Unlock the potential of niche targeting.

Unlock the potential of niche targeting.