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Observance days aren't just for likes on social media! The right campaign can also foster thought leadership and lead generation. With 3 big animal health and veterinary observance days in October, you've got 3 big opportunities for campaign success. Here are a few great ideas for making (and getting) the most out of National Pet Wellness Month, National Pet Obesity Awareness Day, and National Veterinary Technician Week.

/uploads/article_1_desktop_2_x-f4eb0ead1a7612b88ebdb47db3a8870b.jpg /uploads/article_1_mobile_2_x-7cdf2cca7721dbde87058761078174a8.jpg #1 October is National Pet Wellness Month https://vetmedux.com/industry-insights/6-ways-to-market-to-pet-owners-via-the-veterinarian/ {{marketingbrief::article_1_vanity_url}} {{marketingbrief::article_1_subhead}}

Veterinary clinics are often too busy to create content for their clients, so let's do it for them! Pick up 6 tips for wellness-themed content you can create that veterinarians can share with pet owners.

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Is it hard to keep up with all the industry observance days? Bookmark the AVMA's pet health and veterinary awareness event page for an easy reference!

Want help crafting campaigns for upcoming industry holidays? Contact us.

/uploads/article_2_desktop_2_x-13a8c7af6081561f538e91d3345eac83.jpg /uploads/article_2_mobile_2_x-5d3c075fe746d14e7d75d3975f75a0f8.jpg #2 October 15-21 is National Veterinary Technician Week https://vetmedux.com/industry-insights/5-ways-to-amp-up-your-veterinary-lead-generation-with-facebook-ads/ {{marketingbrief::article_2_vanity_url}} {{marketingbrief::article_2_subhead}}

This is a big one! Get creative with team game downloads, contests, quizzes, and other fun-packed content to honor these hard-working veterinary professionals. Use this tech-focused content to generate leads on Facebook and Instagram.

Read More /uploads/article_3_desktop_2_x-a2b6ef194616835bf2e1c6975737d01c.jpg /uploads/article_3_mobile_2_x-ed2aaeb88deda587ef01ce3f122bfc1a.jpg #3 October 11 is National Pet Obesity Awareness Day https://vetmedux.com/industry-insights/9-ideas-for-interactive-content-that-converts/ {{marketingbrief::article_3_vanity_url}} {{marketingbrief::article_3_subhead}}

Obesity is one of the leading causes of downstream health problems. Use interactive clinical content to educate veterinarians about the link between overweight pets and your solution. See 9 tips for creating clinical content that converts.

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Ready to make the most of October observances? Contact us for a brainstorm session.

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Don't miss these 3 animal health observance days in October!

Don't miss these 3 animal health observance days in October!