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Have you been waiting for a spark of inspiration to start building buyer personas and mapping customer journeys? Great news! We've got all the inspo you need to get started. In this edition of the Marketing Brief we've got an interactive persona tool, and a long list of templates to help you start mapping your customer journey.

/uploads/article_1_desktop_2_x-c49c4d4c9e7fab3f2f52bad3f8efb64b.jpg /uploads/article_1_mobile_2_x-a05dc632081583a208b1d03b2cc94cf8.jpg Interactive Buyer Persona Tool https://www.hubspot.com/make-my-persona {{marketingbrief::article_1_vanity_url}} {{marketingbrief::article_1_subhead}}

Use this 7-step tool from HubSpot to create your own downloadable buyer personas. These personas can help your team align on content strategies based on which persona your campaign is built for.

Start Building Target the Right People at the Right Time {{marketingbrief::callout_box_subhead}}

Once you've got your buyer personas developed and your customer journey mapped, it's time to deploy your campaign. Learn how to use demographic and behavioral targeting to make sure you're reaching the right audience.

If you need help identifying the right target audience contact the Brief team, we're here to help!

/uploads/article_2_desktop_2_x-75c9373b73a437520e7abcb6b488b112.jpg /uploads/article_2_mobile_2_x-373772455262f98964befee186d55369.jpg Customer Journey Map Templates https://www.userinterviews.com/blog/best-customer-journey-map-templates-examples {{marketingbrief::article_2_vanity_url}} {{marketingbrief::article_2_subhead}}

Are you struggling to decide how to best map your customer journey? See 144 of the best customer journey maps and templates before you pick yours.

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We've got the inspiration you need to build buyer personas and map customer journeys.

We've got the inspiration you need to build buyer personas and map customer journeys.