{{custommediabasic::headline_subhead_alternate_style}}
{{custommediabasic::headline_all_caps}}
{{custommediabasic::headline_less_padding_bottom}}
#4D95A9
{{custommediabasic::brand_secondary_color}}
{{custommediabasic::custom_background}}
20px 0 20px 0
https://www.thetruecostofsteroids.com/#inefsed
/uploads/zoetis_petcare_logotype_003-ed98d0785ccd1d29b7e00200df7fa3dc.jpg
{{custommediabasic::logo_alt_text}}
325
{{custommediabasic::logo_at_bottom}}
https://www.thetruecostofsteroids.com/#inefsed
/uploads/zoetis_tc_email-368a15f78767328596b66b4500ae85db.jpg
{{custommediabasic::header_image_alt_text}}
{{custommediabasic::headline}}
What Are Steroids And Antihistamines For Allergic Itch Costing Your Patients, Pet Owners and Practice?
{{custommediabasic::subhead}}
{{custommediabasic::subhead_url}}
{{custommediabasic::headline_subhead_above_header_image}}
true
Pet owners spend nearly 5 hours a week dealing with the troublesome side effects of steroids for allergic itch {sup}1{/sup}, including excessive urination, increased thirst, increased hunger and stress and anxiety.{sup}2,3{/sup} These effects can be costly, and erode pet owners’ trust in veterinarians.
Antihistamines offer little or no benefit to treating flares of canine atopic dermatitis,{sup}4{/sup} and cannot regulate the cytokines that drive atopic dermatitis.{sup}5{/sup} Ineffective treatment with antihistamines may be more expensive and damaging to dogs’ skin than using effective treatment from the start.
#888888
true
true
true
{{custommediabasic::cta_callout_secondary}}
https://www.thetruecostofsteroids.com/#inefsed
Learn how inadequate itch treatment can have a negative and enduring impact.
Learn More
{{custommediabasic::footnote_center}}
{{custommediabasic::footnote}}
{{custommediabasic::footnote_larger}}
{{custommediabasic::pre_footer_center}}
{{custommediabasic::pre_footer_larger}}
1. Data on file, Pet Owner Quantitative Market Research, 2013, Zoetis Inc.
2. Sousa CA. Glucocorticoids in veterinary dermatology. In: Bonagura JD, Twedt DC, eds. Kirk’s Current Veterinary Therapy. 14th ed. St. Louis, MO: Saunders Elsevier; 2009:400-404.
3. Notari L, Burman O, Mills D. Behavioural changes in dogs treated with corticosteroids. Physiol Behav. 2015;151:609-16. doi: 10.1016/j.physbeh.2015.08.041.
4. Olivry T, DeBoer DJ, Favrot C, et al. Treatment of canine atopic dermatitis: 2015 updated guidelines from the International Committee on Allergic Diseases of Animals (ICADA). BMC Vet Res. 2015;11:210. doi:10.1186/s12917-015-0514-6.
5. Marsella R, Sousa CA, Gonzales AJ, Fadok VA. Current understanding of the pathophysiologic mechanisms of canine atopic dermatitis. J Am Vet Med Assoc. 2012;241(2):194-207.
