BM_iOS Changes
Deployment Date
September 23
Audience
Advertiser/client audience
Subject line(s)
[Cliff Notes] iOS Changes
Preview Text
We've got early test results from iOS 15 privacy changes that you need to know today.
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https://blog.briefmedia.com/prepare-for-impact-email-privacy-is-coming-to-an-ios-inbox-near-you/
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Prepare for Email Impact
iOS 15 privacy changes are in testing—here are the early results
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We've been closely following the iOS 15 launch and the impact Apple's new mail privacy protection will have on your campaigns. Well, testing of the new operating system has begun and we've got some early findings for you.
- Open Rates: Early tests indicate that open rates to iOS 15 recipients will appear inflated. This is opposite of the drop in open rates originally predicted.
- Testing: Due to initial inflated open rates, A/B testing may be less reliable.
- Segmentation: We've got ideas to optimize your retargeting strategies with new engagement metric recommendations.
We've considered the impact and gathered what you need to know to prepare. Read the full article.
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https://blog.briefmedia.com/prepare-for-impact-email-privacy-is-coming-to-an-ios-inbox-near-you/
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Read More
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Need a little help with email marketing? {br}We've got you covered.
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We've got early test results from iOS 15 privacy changes that you need to know today.
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Prepare for Email Impact
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iOS 15 privacy changes are in testing—here are the early results
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We've been closely following the iOS 15 launch and the impact Apple's new mail privacy protection will have on your campaigns. Well, testing of the new operating system has begun and we've got some early findings for you. - Open Rates: Early tests indicate that open rates to iOS 15 recipients will appear inflated. This is opposite of the drop in open rates originally predicted.
- Testing: Due to initial inflated open rates, A/B testing may be less reliable.
- Segmentation: We've got ideas to optimize your retargeting strategies with new engagement metric recommendations.
We've considered the impact and gathered what you need to know to prepare. Read the full article.
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Need a little help with email marketing? {br}We've got you covered.
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We've got early test results from iOS 15 privacy changes that you need to know today.
|
|
|
|
|
Prepare for Email Impact
|
|
iOS 15 privacy changes are in testing—here are the early results
|
|
We've been closely following the iOS 15 launch and the impact Apple's new mail privacy protection will have on your campaigns. Well, testing of the new operating system has begun and we've got some early findings for you. - Open Rates: Early tests indicate that open rates to iOS 15 recipients will appear inflated. This is opposite of the drop in open rates originally predicted.
- Testing: Due to initial inflated open rates, A/B testing may be less reliable.
- Segmentation: We've got ideas to optimize your retargeting strategies with new engagement metric recommendations.
We've considered the impact and gathered what you need to know to prepare. Read the full article.
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|
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Need a little help with email marketing? {br}We've got you covered.
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