</head> <body style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin:0;min-width:100%;padding:0;width:100%" data-bg-color="#e8e8e8" bgcolor="#e8e8e8">
true {{custommediabasic::headline_all_caps}} {{custommediabasic::headline_less_padding_bottom}} #1935c56 #888888 {{custommediabasic::custom_background}} 30px 0 30px 0 {{custommediabasic::logo_url}} /uploads/brief_media_logo-0b4bc02c7f6d6922d9b5295bf1415db0.png Brief Media 200 {{custommediabasic::logo_at_bottom}} {{custommediabasic::header_image_url}} /uploads/power_your_pipeline-9aba8b52cee03d78a327b7ca25d31501.png {{custommediabasic::header_image_alt_text}} Hungry Pipeline? 53%+ Open Rates and 8%+ CTRs Hit{nbs}the Spot This case gives your team a lot to chew on. {{custommediabasic::subhead}} {{custommediabasic::subhead_url}} {{custommediabasic::headline_subhead_above_header_image}} true

"Education is great... but does it translate into sales?"

You may've heard this question once or twice (or a hundred) times before.

Our response is a definite yes—with the caveat that it's combined with the right sales strategy.

This case study explores how one company turned their remarketing process upside down to fuel their pipeline with just such a strategy.

Spoiler alert: They achieved a 175% higher open rate on their educational content when they started with sales messaging.

  • Step 1: Kick off campaign with sales offer
  • Step 2: Follow up with those who engaged with topic-focused content
  • Step 3: Deploy remarketed education to non-sales engagers and those engaging with topic-focused content
  • Step 4: Achieve above benchmark results (and pipeline growth)
#888888 true true true {{custommediabasic::cta_callout_secondary}} https://blog.briefmedia.com/the-value-of-doubling-down-on-engagement-case-study/ {{custommediabasic::cta}} Read More true

Ready to power up your pipeline? {br}We can help make that happen.

true {{custommediabasic::pre_footer_center}} {{custommediabasic::pre_footer_larger}} {{custommediabasic::pre_footer_copy}}
Flip your lead nurturing like this company and see some smart open rates.
Brief Media
{{custommediabasic::header_image_alt_text}}
Hungry Pipeline? 53%+ Open Rates and 8%+ CTRs Hit{nbs}the Spot
This case gives your team a lot to chew on.

"Education is great... but does it translate into sales?"

You may've heard this question once or twice (or a hundred) times before.

Our response is a definite yes—with the caveat that it's combined with the right sales strategy.

This case study explores how one company turned their remarketing process upside down to fuel their pipeline with just such a strategy.

Spoiler alert: They achieved a 175% higher open rate on their educational content when they started with sales messaging.

  • Step 1: Kick off campaign with sales offer
  • Step 2: Follow up with those who engaged with topic-focused content
  • Step 3: Deploy remarketed education to non-sales engagers and those engaging with topic-focused content
  • Step 4: Achieve above benchmark results (and pipeline growth)
Read More

Ready to power up your pipeline? {br}We can help make that happen.

</head> <body style="-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;margin:0;min-width:100%;padding:0;width:100%" data-bg-color="#e8e8e8" bgcolor="#e8e8e8">
Flip your lead nurturing like this company and see some smart open rates.
Brief Media
{{custommediabasic::header_image_alt_text}}
Hungry Pipeline? 53%+ Open Rates and 8%+ CTRs Hit{nbs}the Spot
This case gives your team a lot to chew on.

"Education is great... but does it translate into sales?"

You may've heard this question once or twice (or a hundred) times before.

Our response is a definite yes—with the caveat that it's combined with the right sales strategy.

This case study explores how one company turned their remarketing process upside down to fuel their pipeline with just such a strategy.

Spoiler alert: They achieved a 175% higher open rate on their educational content when they started with sales messaging.

  • Step 1: Kick off campaign with sales offer
  • Step 2: Follow up with those who engaged with topic-focused content
  • Step 3: Deploy remarketed education to non-sales engagers and those engaging with topic-focused content
  • Step 4: Achieve above benchmark results (and pipeline growth)
Read More

Ready to power up your pipeline? {br}We can help make that happen.