BM_Client_CPM Article

true true true #193c56 #888888 {{custommediabasic::custom_background}} 30px 0 30px 0 {{custommediabasic::logo_url}} /uploads/brief_media_logo-0b4bc02c7f6d6922d9b5295bf1415db0.png {{custommediabasic::logo_alt_text}} 200 {{custommediabasic::logo_at_bottom}} https://blog.briefmedia.com/2-questions-to-ask-about-cpm-spend-to-avoid-wasted-impressions/ /uploads/cpm_header_01-f738581f2dea5db885cdb9f2d6619beb.jpg {{custommediabasic::header_image_alt_text}} Wasted Ad Impressions Cost More Than You Think Ask These 2 Questions to Avoid Wasted Marketing Dollars {{custommediabasic::subhead}} {{custommediabasic::subhead_url}} true {{custommediabasic::headline_subhead_below_header_image}}

Head-to-head comparisons of advertising placements can be difficult. Many marketers leverage CPM or cost per mille to evaluate the cost of impressions to level set, but CPM can be deceiving. Before you place your next digital ad check out this article to make sure you're not wasting impressions (and money):

• Serve your ad to your target audience only
• Optimize the number of times your ad is seen by a single target
• Get real-world examples of the cost of wasted impressions

#888888 {{custommediabasic::cta_big}} {{custommediabasic::cta_center}} {{custommediabasic::cta_callout}} {{custommediabasic::cta_callout_secondary}} https://blog.briefmedia.com/2-questions-to-ask-about-cpm-spend-to-avoid-wasted-impressions/ {{custommediabasic::cta}} Read More true

Looking for ways to optimize your advertising spend? {br}Let's work on it together.

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These two questions can improve your campaign results, and ROI by avoiding costly wasted impressions.

These two questions can improve your campaign results, and ROI by avoiding costly wasted impressions.